The Virtual Impact Assessment Report and Power Hour Debrief
An award-winning marketing strategy and needs assessment for your organization + an hour consultation with a Nonprofit Marketing Specialist to review and debrief your results with you.
An award-winning marketing status, strategy and needs assessment.
The Virtual Impact Assessment Report is an award-winning marketing needs assessment that arms Nonprofit Organizations with automated insights into their Organization’s online marketing performance. The Virtual Impact Assessment Report is a personalized report that surfaces and compares your online presence to others in the industry. By analyzing the many pillars of your virtual presence online:
- Listings Accuracy - (Information Accuracy and Consistency Across the Internet)
- Reputation and Reviews - (Review Collection, Response and Display)
- Social Influence - (Consistent and Diverse Reach from Social Channels)
- Website - (Look, Speed, Ranking Keywords)
- SEO - (Increased preference to search algorithms)
- Advertising - (Search Ads, Facebook Ads, etc.)
The Virtual Impact Assessment Report will help you to understand where your business ranks, which areas need the most help, and how we can provide the right solutions. We will automatically scan your website and generate a step-by-step SEO and marketing needs plan to help you increase exposure, website traffic and search rankings. Understand the SEO actions you need to carry out to generate more business!
What we look for:
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Organizational Listings:
The Virtual Impact Assessment Report aggregates data from over 70 directories to show how your Organization ranks with: Number of listings, Accuracy of listings, and Missing sites. Nonprofits need accurate listings on a lot of internet directories to ensure people can find them online. Put your Organization on the map with an abundance of accurate listings. -
Reputation and Reviews:
The report aggregates data from over 30 customer review sites to highlight: Number of reviews, Recency of reviews, and Average score. 501c3 Organizations must continually collect fresh reviews and strive for a 4-5 star review rating to establish trust and credibility. -
Social Media Influence:
The report pits your 501c3 Organization's social presence against that of similar Organizations in regards to: Number of posts and Size of audience. Nonprofit Organizations must keep their followers engaged to grow their audience and build cause loyalty. Grow your engagement, grow your audience. -
Website:
The report leverages Google PageSpeed Insights to assess your Nonprofit's website for: Mobile responsiveness, Content, and Load speed. Nonprofit Organization's need a mobile-friendly site that delivers the information people seek in order to make engagement decisions. -
SEO:
The report identifies how your Organization's organic keyword performance stacks up against similar Organizations. Compare: Keyword overlap, Number of keywords, Monthly clicks, and Monthly value of clicks. 501c3 Nonprofit Organizations need to own popular keywords to ensure potential fans and advocates find them before their competitors. -
Digital Advertising:
The report recommends keywords that will generate the most impressions and clicks for your Organization. The report also identifies how your Organization stacks up against similiar Organizations. Compare: Keyword overlap, Number of paid keywords, Monthly paid clicks, and Monthly ad budget. Nonprofit 501c3's need to own the right keywords to ensure that their target audience knows about them. Uncover golden opportunities with search, social, and display advertising.
